FanFeedr Satisfies Football Junkies with A Personalized Real-Time Football News Fix

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Amy Bonetti
Big Mouth Communications
415-384-0900
amy@bigmouthpr.com

Personalized Facebook Ads Help Fans Stay Connected to Their Favorite Local Teams

NYC — SEPTEMBER 15, 2009 –Football fans have many reasons to rejoice this September — college football season has begun, the first NFL game kicked off on September 10, and now there’s a better, faster way for fans to keep track of all the action: FanFeedr (http://www.fanfeedr.com).

FanFeedr has developed a powerful real-time aggregation engine that combs the web to find rich, high-quality content on virtually any topic related to football. The concept is simple: anyone can go to FanFeedr and choose their favorite teams and players; FanFeedr then searches the web for related content and serves it up in a personalized real time FanFeed — including scores, articles, blog posts, Twitter updates, photos, videos and much more.

“Prior to FanFeedr, football fans had to visit multiple sites to get their daily sports fix,” says FanFeedr founder and CEO Ty Ahmad-Taylor. “They had to go to one site for scores, one for news and opinion, and another to see what other fans were talking about. Now FanFeeder delivers it all in ONE place.”

The site doesn’t even require users to create a new membership profile or choose a password. “No one wants to have to remember yet another username and password,” says Ahmad-Taylor. Fans can access the site with their Facebook login and immediately start creating a custom feed.

FanFeedr already covers all 30 NFL teams and over 718 Division I US colleges and universities, including every BCS football team, and tracks more than 55,000 players. The ability to vote and comment on sports news? FanFeedr has it. A network of fans around the globe? They’ve got that, too. An iPhone app that delivers real-time scores and updates? Yep: With FanFeedr Mobile, FanFeedr has it — with more smartphone apps to come. (Apple iTunes App Store link: http://tiny.cc/5Kguz)

The site also aggregates Twitter feeds for NFL teams and players and all the largest schools, so that fans can follow the feeds via Twitter without the need to visit the site. Fans who like to talk football on Facebook can share their FanFeedr activity with their Facebook friends if they choose to.

“FanFeedr users have total control over their own experience,” says Ahmad-Taylor. “We show them whatever they want to see — and nothing else. If they only want to see content related to the San Diego Chargers, we’ll give them that. If they want to mash up their favorite college teams with two or three NFL teams plus an all-star or two? FanFeedr makes that happen.”

FanFeedr not only delivers personalized, real-time results for fans everywhere, but it has also developed an innovative advertising campaign that detects the hometown network indicated in a Facebook profile and serves up ads for local teams. For instance, people in the Ohio network would see promos for the Ohio State Buckeyes, while people living in Pennsylvania see ads about the Penn State Nittany Lions.

“It’s all part of FanFeedr’s strategy to give fans what they want,” says Ahmad-Taylor. “The web can be overwhelming, but we narrow it down to serve up only the content a fan wants to see.”

About FanFeedr

Based in NYC, FanFeedr is a real-time personalized sports feed that lets fans pick their favorite teams and players, and presents an up-to-date collection of related news, video, Tweets, scores and information. FanFeedr currently indexes over 3,000 sources and matching them against more than 50,000 athletes, 4,000 sports teams, including 1,700 colleges and universities across 15 sports. FanFeeder uses Facebook for login, so that fans never need to sign up for another social network. The seamless Facebook integration also means that fans can talk about sports directly on Facebook, simply by publishing comments via the ‘Comment’ feature on every page. FanFeedr invites users to offer suggestions via the Feedback tab on the left of every page. In addition, Fanfeedr has recently launched FanFeedr Mobile with a new iPhone application here: http://tiny.cc/5Kguz. For more information about the company, go to http://www.fanfeedr.com.

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